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ADMA Develops New Data Practice Program

  • By Allie Philpin 
  • Category: News 
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ADMA (Association for Data-driven Marketing and Advertising) has developed a new program as part of their mandate to ensure the marketing and advertising industry’s commitment to responsible data management.

Known as the ADMA Data Pass, the program is made up of training modules that focus on the privacy and security of data collected, its analysis and the use of data in marketing and advertising.  Modules include direct data collection and consent; laws, codes, legislation and fines; online, mobile and social; writing a privacy policy; maintaining secure data assets; maintaining data accuracy; and processes for spam compliance.

Member company employees of all levels, including senior managers, working with data are able to take part in the program.  Upon completion, members are able to display the ADMA Data Pass logo, providing a nationally-recognised symbol to reassure clients and consumers that the company has responsible data practices in place, and demonstrates their commitment and understanding in the responsible use of data.

Jodie Sangster, CEO ad ADMA, said: “Through discussions with our board and the wider marketing and advertising community, we identified a need for member companies to proactively educate their staff in responsible data management capabilities, and the ADMA Data Pass program does this.”  She added: “It will allow companies to differentiate themselves and demonstrate that they understand what responsible data practices are.  It will ensure both clients and consumers can have confidence in their dealings with these companies, knowing their data is in safe, responsible hands.”

The ADMA Data Pass will need to be renewed annually and the program completed every year by designated employees.

By Allie Philpin

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