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Gatwick to Create Data Management System to Better Understand Customers

  • By Allie Philpin 
  • Category: News 
  • Comments (0) 

This week, Gatwick Airport announced their plans to create a data management system for their passengers that travel through the airport in order to better understand customer behaviour, as well as to identify possible new growth opportunities.

Gatwick Airport, in recent months, has been increasing their investment in IT, focusing on cloud-based applications and systems, and was the first UK airport to transfer their central operational database to the cloud.  In addition, they have granted access to Box, a cloud-based collaboration tool, to 2,500 employees as a way of improving employee productivity.

As part of their plans and to consolidate their data centre, they are also looking for a company to provide a SaaS (Software-as-a-Service) identity management system.  In looking for a supplier to provide data management services, their online tender stated that they are looking for services that support the “application of value-adding customer insight strategies.”

The tender reported that “Gatwick Airport is seeking to better understand its customers and use insight from passenger data to identify opportunities for growth.  The purpose of this project is to begin the process of creating a single source of customer data by creating a membership management system for a new passenger engagement programme.”

The contract is set to last a minimum of three years.  Interested parties need to submit any tenders by 10th March 2014.

By Allie Philpin

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