In order to enhance coverage of Wimbledon’s tennis championships this year, IBM has demonstrated how they will leverage Big Data technology. IBM has been working with the All England Lawn Tennis Club on this worldwide event for 25 years and has now added a range of enhancements including delivering better news feeds to mobile devices via the LTA’s website, visited by 19.7 million unique users in 2013.
The website will now be viewable on mobile devices and users will be able to create a personalised news feed from their favourite players, matches and categories, all of which will be updated around 140,000 times per day! A new feature will be “Hill vs World” and will poll the results of questions asked of fans that are sitting on Henman Hill via the giant screen, then pitting those fans against the Internet and television audience via social media.
An IBM Softlayer-based analytics console, to be known as the Wimbledon Social Command Centre, will enable the social media team to view user engagement in real time and thereby allow them to tailor content accordingly, including the most-talked about matches and players worldwide. IBM’s Customer Experience Lab will use algorithms to look at not only what is being said, but also the level of engagement and influence of users/participants.
However, not all will be automatic just yet… there will be a team of 48 tennis analysts situated around the Wimbledon site that will be capturing data from the courts manually and feeding it into the IBM cloud; from there, the data is analysed and transformed into statistics and graphics for TV coverage and the returning Slamtracker second screen service.
By Allie Philpin