Principal Analyst, Quocirca
Louella is a respected and globally recognised analyst who has a wealth of experience and knowledge from 20 years’ association with the printer industry. Her research and consulting experience includes strategic and competitive analysis of the managed print services (MPS) market and analysis of end-user MPS requirements from small businesses to large enterprises. Louella has authored a range of white papers on the topics of MPS, document workflow and customer communications management (CCM).
Prior to joining Quocirca in 2006, Louella was European Developer Relations Programme Manager at Canon Europe, focusing on expanding the availability of print and document solutions for Canon’s range of digital copiers through ISV partners.
Louella has a BSc (Hons) degree in Computer Science from Aston University.
Analyst Insight — Managed Print Services (MPS)
Quocirca is a research and analysis organisation that primarily focuses on the European market, producing free-to-market content that is aimed at IT decision makers and influencers in businesses of all sizes and public sector companies, based around their own research.
Their research, often sponsored by a broad spectrum of IT vendors, service providers and channel organisations, is written from an independent standpoint to address issues regarding the use of IT within the context of an organisation, instead of specific products. The ensures that Quocirca’s advice is free from vendor bias and is based on insights gained through research, combined with the broad knowledge and analytical capabilities of Quocirca’s analysts who focus on the ‘big picture’.
Quocirca is widely regarded as one of the most influential analyst companies in Europe and their research is conducted one-to-one with individuals in targeted job roles, asking the right questions of the right people. Comparative results are reported by geography, industry, size of business, job role and other parameters as required across Europe, North America and the Asia Pacific region.
Company website: www.quocirca.com