By Allie Philpin
In today’s incredibly competitive business world, whether you’re a small business or a large corporation, keeping the content on your website up-to-date, fresh and well-designed. For small- and medium-sized businesses, budgets don’t stretch to outsource this work so, more and more companies are taking on the task themselves using user-friendly CMS (Content Management System) platforms; and the two most popular are Joomla and WordPress.
Using the internet to target customers and to promote products and services worldwide is a must; online promotion and marketing is a key part of business strategies and using the online solutions is a cost-effective method to reach your maximum audience.
CMS platforms are web development tools allowing you to manage your website content and monitor user activity, all within a single platform. Users are able to add content – text, PDF documents, music, images, audio and/or video files, and more. This content can then be modified and edited in order to improve performance, and you don’t need to be technically-minded to be able to use these platforms. The two most widely used platforms are Joomla and WordPress, and the advantages of these CMS platforms are many:
• Content is easy to upload, modify and edit within the platform. You can also link web pages to specific domains, upload images and multimedia files. Managing your website is easy; you don’t need to possess web development knowledge in order to manage your website through Joomla or WordPress.
• Websites can be customised; there are a choice of styles, built-in themes, features and colours, plug-ins and a range of templates that you can use and develop, quickly and efficiently.
• It is also possible to develop and manage more than one website simultaneously. In addition, a CMS platform is able to support more than one person as an authorised user, worldwide, who are also able to add and update content, as well as monitor user activity.
• Joomla and WordPress offer high levels of content security, and site owners have full control of their website and its content.
A key feature of these two CMS platforms is that they are search engine-friendly, i.e. within the platform are a range of SEO aspects built-in. SEO, or Search Engine Optimisation, increases your business’s visibility in search engines, such as Google, and is a mainstay in driving traffic and users to your website, which will hopefully improve sales and profitability.
If you are in the position of wanting to upgrade, improve or even re-develop your website but haven’t got the budget to outsource, or you are starting a new business and want to build your own website, then you would be wise to seriously consider a CMS platform; Joomla and WordPress are good places to start!