Web content and customer experience management providers, Kentico Software, has partnered with iMedia and Kentico Gold to provide a more efficient method of managing Facebook content and engagement via websites.
The initiative is to help organisations management their Facebook social content more easily using the new Kentico Facebook Connector, providing users with the tools to manage website and social content within a central workspace. Users will be able to promote safe brand interaction with messaging, and monitor Facebook comments, creating events and adding photos that will be displayed on the website and the Facebook page in real time. The new tool will also be able to help organisations increase their audience reach, and deliver powerful analytics.
CEO of iMedia, Joel Macaluso, said: “With the new Kentico Facebook Connector, customers can more efficiently launch content marketing across the website and social environments for greater fan engagement and overall campaign success.”
Kentico Facebook Connector collates four main elements: event management, content management, image management and the Facebook Insights widget.
Global Channel Director of Kentico, John Swanson, added: “With iMedia, we’re able to provide a cutting-edge solution that helps marketers more easily engage customers on Facebook and derive greater value from their social communities. It’s just one more example of how closely we work with our technology partners to add features and functionality to the Kentico CMS solution.”
By Allie Philpin